Self-concept

 
"Today you are You, that is truer than true. There is no one alive who is Youer than You.”

Dr. Seuss

Sometimes we think that we are to fat or too skinny. We tend to compare ourselves with someone who appears to be more successful, happier, richer and better looking than we. We are grown into our self concept by what we learn when we are young from our parents and siblings or our friends. Self concept is changed throughout life from how people look at you, how you compare to others,and how you feel about yourself.

Self-concept (also called self-construction or self-perspective) is a multi-dimensional construct that refers to an individual's perception of "self" in relation to any number of characteristics, such as academics (and nonacademics), gender roles and sexuality, racial identity, and many others (http://en.wikipedia.org:2010).

Self concept is what you think about yourself. How does the view about yourself look like?. Your self-concept can change because you see and understand things differently depending on your feelings, beliefs and attitude.

Self Concept has three different components:

• The view you have of yourself (Self image)
• How much value you place on yourself (Self esteem or   self-worth)
• What you wish you were really like (Ideal self)

 (http://www.simplypsychology.pwp.blueyonder.co.uk:2010)

 This website presents  10 Ways to Instantly Build Self Confidence  :)

Self concept plays a big role in costumers' behaviour.We can identify several types of consumers self-concept , which are :

We can identify several types of  consumers self-conceptwe can identify several types of self-evaluation among consumers

Actual self-image (how consumers in fact see themselves)

Ideal self-image (how consumers would like to seethemselves)

Social self-image (how consumers feel others seethem)

Ideal self-image (how consumers would like others tosee them)

Expected self-image (how consumers expect to seethemselves at some specified future time)

Ought-to self image (consists of traits orcharacteristics that an individual believes it is his orher duty to posses)