How advertisements try to appeal to our five different senses?

The role of advertising is still growing up. Advertisemens are everywhere. It is important for both seller and buyer. It helps to keep the buyers informed about whatever new products and services are available but the main aim of advertising is to sell.

Advertising is connected with perception and perception is connected with our senses.
Perception and sensation play two significant but different roles in how we interpret our surroundings.

Sensation can be definied by the operation or function of the senses . It refers to the process of sensing our world through sight, sound, touch, taste, and smell. Perception helps us interpret these sensations and make sense of everything around us.

This short explanation help us to understand the process of buyers behavior. Advertisements are made to gather attention, using our senses. Each advertisement is carefully planned. They are eyecatching and convincing, especially when they present famous people : our idols, pop stars, models etc.


Advertisemens are everywhere. Becouse of the captions “buy me”, “rent this”, I find myself asking, what effects do these many message have on us...